Team Details
The craftsperson behind Hooksmith Media's video ads and performance strategy
Ethan Parker
Founder & Creative DirectorI'm Ethan Parker, founder of Hooksmith Media and a lifelong believer that a great hook can make or break a media budget. With over nine years cutting video ads and buying Meta campaigns for DTC brands, I specialize in pairing scroll-stopping creative with the performance data to back it up. I take pride in treating every ad like a craft, not a template, chasing hooks that earn attention in the first second and offers that convert once it's held. Outside the studio, I'm usually storyboarding on a napkin or digging through competitor ad libraries for inspiration.
Why Choose Us
Craftsmanship on the Creative, Rigor on the Numbers
At Hooksmith Media, Ethan leads every engagement with the same philosophy: video ads should be crafted like a good story, then backed by media buying discipline that treats every dollar like it has to earn its keep. That combination of creative instinct and campaign analytics is what keeps client accounts scaling past their first win.
Adobe Premiere & Hook-Writing 92%
Meta Ads Manager & Media Buying 89%
Campaign Analytics & DTC Strategy 85%
