Faqs
Answers to the questions DTC and e-commerce brands ask before working with Hooksmith Media

The Anvil is built for brands just starting to invest in paid social. You get a set number of video ad edits from The Creative Forge each month plus foundational Meta Ads account setup and campaign structure from The Media Foundry, so you launch with a clean account and creative that's actually built to be tested.
The Forge is our scaling tier for brands ready to test volume. It steps up your monthly output of video ads and UGC-style content, adds structured creative testing, and includes active Meta Ads media buying with regular optimization instead of a one-time setup.
The Foundry is our full-funnel tier. It combines our highest monthly volume of Creative Forge output with hands-on Media Foundry strategy, ongoing creative testing at scale, and detailed performance reporting so creative and media buying move together as one engine.
Most video ad edits from The Creative Forge come back within a standard weekly turnaround, with revisions handled quickly so you're never waiting long to get fresh creative into testing.
Our Media Foundry team builds your campaign strategy, sets up structured creative testing, and manages day-to-day buying and optimization inside your ad account. You get regular performance reporting so you always know what's working and why.
Not necessarily. If you already have an ad account with history, we'll work inside it. If you're starting fresh, our Media Foundry team can help you get a new account set up and structured correctly from day one.
We generally recommend a baseline monthly ad spend before media buying can produce meaningful data, and it scales with your tier. We'll confirm the right number for your brand during onboarding so your budget and testing plan are realistic together.
We craft media that hooks your audience, and we don't split creative from media buying. The Creative Forge and The Media Foundry work as one team, so the ads we produce are built around what's actually converting in your account, not made in a vacuum.
We work on a straightforward monthly engagement rather than locking you into a long contract. We do ask for an initial commitment period so creative testing and media buying have enough runway to show real results.
Volume depends on your tier, from a focused starting batch on The Anvil up to a much larger library of hooks, edits, and UGC-style variations on The Foundry. More variations mean more angles for our media buyers to test against your audience.
We'll typically ask for brand and product assets, access to your Meta Ads account, and a short kickoff call to understand your offer and past performance. From there, our team handles strategy, creative, and setup.
We primarily serve US and Western DTC and e-commerce brands, since that's where our creative and media buying playbooks are sharpest. If your audience is Western and English-speaking, we're a strong fit.
Underperformance is data, not a dead end. Our team reviews results, retires what isn't working, and uses the insight to brief the next round of creative and adjust media buying, so every cycle gets sharper than the last.