Case Study Details
How Hooksmith Media turned creative and media spend into measurable growth
Glow Skincare Co. — Scaling UGC Video Creative & Meta Ads
A DTC skincare brand needed fresh video ad creative and a tighter Meta Ads engine to
keep growth going without rising acquisition costs.
Client
Glow Skincare Co.
Industry
DTC Skincare
Services Used
Creative Forge + Media Foundry
Duration
12 Weeks
Glow Skincare Co. is an example DTC skincare brand used here to illustrate how Hooksmith Media pairs creative and media buying. This case study is a representative example for template purposes, and the figures below are illustrative rather than claimed results from a real client.
The Challenge
Glow Skincare Co.'s existing ad creative had gone stale, and cost per acquisition on Meta had crept up over several months. The brand needed a steady pipeline of new video ad concepts, along with a media buying approach that could find efficient audiences faster and keep testing organized across offers and creative angles.
The Approach
The Creative Forge team built a rotating slate of UGC-style video ads and editing variations designed around specific hooks and pain points, giving the account fresh creative to test every week. In parallel, The Media Foundry rebuilt the campaign structure, set up a disciplined creative testing cadence, and refined audience and budget allocation based on weekly performance reporting.
The Results
Over the course of the engagement, the refreshed creative and tighter media buying approach delivered a meaningful lift in performance. Example illustrative figures for this template: 3.2x ROAS, a 40% reduction in CPA, and a 2.5x increase in weekly ad spend without efficiency loss.
